Validas to release comprehensive study on wireless data consumption Sept.1, 2010
The biggest questions in the wireless data market are: How much of an impact are new wireless devices, particularly Smartphones, having on carrier networks as a result of users’ data consumption? And, what is the growth rate of that consumption? Validas is finalizing a comprehensive study that will provide definitive answers to these questions. Our 2009-2010 Wireless Data Consumption study examines, analyzes and compares information drawn directly from actual consumer bills from 2009 and 2010. It provides year-over-year trends and detailed distribution charts segmented by device and by carrier, providing unique insight into the explosive growth in wireless data, which carriers are benefitting most from it, and which user and device groups are most driving it.
Not surprisingly the introduction of a host of new Smartphones in the past year has had the greatest impact, but the long-tail effect of a growing number of small-volume data users, including those carrying simple feature phones, is also adding data load to carrier networks. Further, the growth in the number and activity of aircards cannot be overlooked as 3G networks are put to the test in the battle for data-hungry subscribers.
Validas’ forthcoming study provides all of the detail necessary to understand the impact of each class of device and the relative market position of each of the four major U.S. wireless carriers. For more information and to pre-order the Validas study, please email us at sales@validas.com.
Study Highlights Include:
• Growth in data users from 42% to 53% of total subscribers between 2009 and 2010
• Increase in mean MB usage per user from 96.8 MB to 145.8 MB
• New Smartphones, excluding iPhone and Blackberry, drove the greatest increases in usage, with an increased mean consumption per user from 139 MBs to 415 MBs, and 87% of subscribers with usage to 94% of subscribers
• Mean data consumption among aircard users grows 8% from 1,373.3MBs to 1,485.2MBs
• Increase in data users among feature phones from 27.3% to 36.7% with an increase in mean data consumption from 46.1 MBs to 67.9 MBs
• Verizon Wireless posts the largest percentage increase in mean data usage per user from 48.2MB to 147.2 MB; increase from 33.4% to 42.9% lines with data usage
• T-Mobile second largest percentage increase in mean data usage per user, from 44.6 MB to 120.6 MB, but virtually no growth in overall percentage of lines with data usage
• Sprint increased from 36.9% of lines with data usage to 49.9%, but mean usage per user decreased from 166.5 MB to 133.4 MB due to increase in % of users consuming 50MBs or less per month
• AT&T continues to lead with 71.2% of users with data usage, up from 58.4%, with increase in mean usage per user from 111.9 MB to 149.6 MB
• VZW posted largest increase in aircard/laptop card mean usage per user, from 1.25 GB to 1.6 GB
FYI – Here’s a link to the original release, for those who’ve asked…
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